You Can Help Me

The Help Me PSA features ordinary Americans who both need and want to go back to where they were before the pandemic.

The idea for the You Can Help Me campaign emerged during a medical briefing I was attending on Covid-19. It became apparent during that meeting that although the medical community was doing everything it could to help us, they couldn’t cure us if we became sick or prevent us from getting the disease at this time.

Our only avenue was to “not get it” by wearing a mask, social distancing and washing our hands.
Unfortunately, “masks” had become highly politicized and polarizing – a problem I believed could be solved through an effective communications program.

It is not a replacement for government mandates or the advice of medical experts. It is designed to compliment these initiatives by appealing to people across our country on a different basis –
helping everyone return to some form of normalcy – going back to school, work, church and the other activities that enrich our lives.

You Can
Help Me was
created to
address this
problem.

In order to turn this idea into a reality, we required funding and a creative resource to bring the idea to life. I reached out to a friend and colleague, Don Stedman, Board Chair of the New Voices Foundation, to help raise funds and contacted Lauren Rivers, President of Rivers Agency, a communications agency I have worked with over the last seven years. Lauren and Don embraced the idea and volunteered their time and resources. Together, the three of us are leading this effort.

-Charlie Lehmann